What it’s Called: BENT

What it Is: Angry Yoga Studio

What it Does: BENT is a yoga studio with an unconventional focus; releasing the pent-up anger one feels all while engaging in productive and healthy exercise. With a branded studio and accompanying visuals, BENT is all about putting some “Naste” in “Namaste.” With a humorous copywriting advertising campaign, BENT seeks to show that everyone needs to let out some rage sometimes.

What I Did: Branding, Advertising, Copywriting